Happy Dad is seeking a Digital Advertising Manager - Amazon, Google & Instagram to lead our paid media campaigns to drive growth. As a key player in our strategic plan, you will be responsible for creating, executing and optimizing high-performance campaigns across Amazon Ads, Google Ads, Facebook, Instagram, and TikTok, as well as managing email and SMS marketing through platforms like Klaviyo.
Your primary objective is to drive sales by creating and optimizing campaigns across social, email, and SMS platforms, using data-driven strategies and refined audience targeting. The ideal candidate is analytical, results-oriented, and experienced in performance marketing, retargeting, and conversion optimization. This is a fast-paced opportunity to make a major impact with a rapidly growing brand.
Responsibilities:
- Develop and execute integrated paid media strategies across Amazon, Google, Facebook, Instagram, TikTok, and more to maximize performance.
- Run email (Klaviyo) and SMS campaigns, automating lead nurturing and boosting conversions.
- Manage social media ad campaigns, create compelling creatives, and optimize with A/B testing.
- Oversee ad optimization and reporting, driving traffic and conversions through retargeting.
Requirements:
- Experience with Amazon Ads, Google Ads, Meta, and TikTok.
- Proficient in email & SMS platforms like Klaviyo or Attentive.
- Skilled in analytics tools for optimizing ad performance.
- Ability to interpret data, run A/B tests, and optimize campaigns.
- Collaborate with creative teams to develop compelling ads.
- Up-to-date with emerging trends and platform features.
Job Type: Full-time, On-Site (Santa Ana, CA - USA)
Pay: $100K - $120K
Benefits:
- PTO
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Plans